marochka_raduga wrote:If you're not, I really don't see what benefit soy protein holds for you.
Soy is a hell of a lot cheaper than whey

However, due to the quantity of plant estrogens in soy, men usually avoid having too much. When I have soy protein, I tend to have around 20g in a given day.
...the dietary contributing factor is saturated fat.
Total cholesterol is largely irrelevant toward your mortality. The only portions of cholesterol with any predictive power given our current (2009) testing methods are total triglycerides, ratio of large fluffy LDL to small dense LDL, and HDL to LDL ratio. In fact, one of the interesting side-effects noted by Gary Taubes in "Good Calories, Bad Calories" is that people with extremely high total cholesterol have a lower overall mortality rate than those with normal cholesterol from all causes, including accidental death.
So throw out any worries about total cholesterol. It's completely irrelevant to your overall health. The focus on total serum cholesterol has been a huge disservice to the American public.
A better goal is to try to achieve the "Rule of sixty": LDL below 60 mg/dl, HDL above 60 mg/dl, triglycerides below 60 mg/dl, or 60:60:60. If you achieve this ratio, you are at a proven, ideal level for preventing heart disease.
The best way to achieve such a beautiful ratio is a low-carbohydrate diet. In particular, a low-carb diet dramatically raises HDL while dramatically reducing triglycerides, often in as little as a month. The small effect of saturated fat is wiped out as statistical noise in the huge improvement granted to your lipid profile by avoiding refined carbohydrates. Dr. William Davis outlines some other methods for
raising your HDL:
• Keeping triglycerides at a low level─Triglycerides modify HDL structure and hasten their elimination from the blood. Thus, keeping triglycerides low allows HDL to rise to healthier levels. Omega-3 fatty acids from fish oil are crucial for this effect.
• Reduction or elimination of foods that reduce HDL─Hydrogenated fats ("trans" fats) should be eliminated, since they reduce HDL (as well as increasing LDL and blood pressure, and have been associated with cancer). Hydrogenated fats are found in many margarines and processed foods. Because low-fat diets reduce HDL (and raise triglycerides), I advocate a diet approach that involves the elimination of foods made with wheat or cornstarch, as well as reduction or elimination of junk foods. This can skyrocket HDL enormously over time.
• Red wine─Although all alcoholic beverages raise HDL, red wine confers additional benefits, such as reduction in blood sugar and blood pressure, provided no more than 2 glasses per day are consumed.
• Dark Chocolate─Preferably 70% cocoa or greater. We ask our patients to not exceed 40 grams, or approximately 2 inches square, per day.
• Green tea─Brewed only, never instant or pre-mixed bottles. Several cups per day are required for its full effect.
• Vitamin D─Restoration of vitamin D levels to normal can yield increases in HDL of 10, 20, even 30 mg/dl, though it may require up to a year for the full effect to show.
• Exercise─The magnitude of increase in HDL depends to a great degree on your starting level. People who begin from a sedentary lifestyle can expect 10 mg/dl increase or more; people who begin with mild-moderate activity can expect less.
There you go. Remove all modern, refined carbohydrates from your diet. Drink alcohol in moderation. Have some dark chocolate or green tea periodically. Get enough sunshine without sunblock on, or supplement if you're in more northern climates. Exercise regularly. Lose fat. Add those together, and you've just radically changed -- for the better! -- your possibility of heart attack.
--Matt B.